Rebrand｜YICHANG
Release time:
2024-06-25
Source:
Flex ideas together
Yichang Plastics Textile was established in October 1995, located in Dongguan, the world's manufacturing hub.
The company focuses on technical support and research and development in textiles, coating, mesh fabric,
and other related fields. Committed to delivering stable, high-quality products and services,
the company maintains an open-minded approach to continually explore possibilities within the industry.
Design Strategy ‧
Perspective New Manufacturing
Through internal investigations and consensus-building, StudioPros identified that as a traditional manufacturing company,
Yichang possesses an open and flexible corporate spirit.
This distinctive characteristic has been transformed into the strategy of "Innovative Manufacturing" as part of the brand reshaping initiative.
Setting the next anchor for manufacturing prowess,
this approach imparts personality and positioning to the brand, bringing new perspectives and influence to the industry.
Logo Design ‧
Seeing Flexibility, Realizing the Future
The redesign of the brand emblem incorporates flexible and open-ended lines,
unfolding the essence of interconnectivity and variability through visual language.
It showcases the brand's practicality and potential.
Auxiliary Graphic Design ‧
The application design of the brand symbol is derived from Yichang's core products and technologies.
It captures textile elements, utilizing threads to extend the arrangement and combination of the brand symbol.
This design echoes the inherent diversity of the products.
彈性，無限可能
Flex Ideas Together
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